After years building tech and knowledge working with the top digital advertisers in multiple verticals, Winclap is opening their platform through a cloud based service that will enable Advertisers from all around the world to leverage from its AI tech. We've interviewed Gonzalo Olmedo, co-founder and CSO at Winclap, to learn better about where they're going with this launch and what they want to achieve.

M- So, what is this new technology you are launching to the market? G- We noticed that Marketing, specially Mobile Marketing, is a crowded space. There are multiple tools, media sources and agencies that create a chaotic operation management for enterprise CMOs. CMOs and Marketing teams need simplicity in their internal processes. Since costs of acquiring new users are growing and organic uplift multipliers are decreasing, they need to execute flawlessly, and more importantly, they need to take better decisions than their competitors.

Topics: marketing, user acquisition, mobile, Mobile Ecosystem, growth plan, growth strategy

Programmatic On Demand Webinar: En este webinar Pía Balghera de Despegar y Ettiene Guébriant de Gazeus Games nos van a contar todo lo que tienes que saber para incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento.

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

If you are an avid reader or just a theatre enthusiastic, you are probably recognizing where the title of this text comes from. Yeah, exactly! The play Richard III from Shakespeare. How the hell a play from the 17th century can be related to user acquisition? Take it easy, I’ll explain further on.

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

Every mobile app marketer needs users that engage with their app. As simply as it may sound, this is hard work.

There are different ways to attract users. One way is by having a high ranking in the app stores. If many people are downloading my app, this is because it is a good one right? To inch their way up, some marketers hire App Store Optimization (ASO) partners, advertise on social media or even through offline channels.

But all these routes comes at a cost. In the case of ASO, marketers that lack the funds or know-how to hire good partners can find themselves spending a fair amount of time manually optimizing the name, description, click-through and update rates of their apps in the hopes of achieving a higher billing. But with millions of apps to choose from, getting a top ranking, even within your own category is difficult at best.

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, PLTV, growth plan, grow, data, media sources, Maggie Solé, strategy, marketing strategy, growth strategy

I’m a Growth Manager. Basically, I help clients grow their business by understanding the main goals of their app marketing campaigns and using my expertise to achieve them.  Every client is definitely unique. They have different strengths, weaknesses and even different ways to experience and benefit from mobile marketing. So I have to work closely in order to help them succeed.  

For that reason, I thought:  “Why not make a diagram of my daily management?” to clarify how I do it. In this way, I will see clearly the whole process and identify where I can work harder to improve my client's campaigns and add more value to it. 

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, quality

Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We built The Basics to Avoid Fraud guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, fraud, App Fraud, Install Hijacking, Click Spamming, Click Flooding

The IDEAL vs. REAL Scenario

Most Entrepreneurs, VCs, and Accelerators from all around the globe agree on the ideal team needed to succeed with a Startup. Data shows that the number 1 cause of startup failure (besides the obvious 2: running out of cash and no market need) is not having the right team. Startups with a balanced founding team of 2-3 co-founders, one technical and one with a business background, succeed more often than others. The general perception is that founders need to be brilliant, technically and as leaders; one preferably with an MBA and the other one with a Master in Computer Science, and both should have already founded and exited at least one company. Besides just “founding” the company, these will be the Executive team that will take all the significant decisions, hence the importance of their level of competence.

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google, CTO

Have you ever imagined a tool that can centralize all your marketing efforts,  measure the impact of your campaign across the different media channels and from this insights run and optimize your strategy in real- time?

 

Winclap  SaaS helps you scale by optimizing your media channels, your creatives and more.

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google

 

Check this new Video with our CEO explaining how Winclap SaaS centralizes all this information in one single platform: RTP®.

Creating positive experiences for users is essential for developing successful marketing campaigns . Although sometimes it can turn out to become a complex job if you don’t optimize efficiently. 

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google, inmobi

 

The Mobile App Ecosystem can be confusing sometimes. Today, app marketers work with lots of technology partners at the same time, obtaining millions of data insights to analyze. This makes it very hard to understand the real quality of the users they acquire. But before we talk about insights, l et's start from the basics. 

Topics: marketing, user acquisition, mobile, certification, certified, Tapjoy, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis