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Get a Deep Immerse in the
Mobile Ecosystem.

Finding the Right Mobile App Users

Posted by Maggie Solé on Oct 5, 2018 11:59:31 AM
 
The Mobile App Ecosystem can be confusing sometimes. Today, app marketers work with lots of technology partners at the same time, obtaining millions of data insights to analyze. This makes it very hard to understand the real quality of the users they acquire. But before we talk about insights, l et's start from the basics. 
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Winclap Certified Partner Program: Welcome Tapjoy!

Posted by Maggie Solé on Aug 7, 2018 5:06:38 PM

ExchangeWire covers the official partnership between Winclap and Tapjoy, which provides a unique opportunity for advertisers. The partnership marries Winclap’s proprietary Real Time Pricing® SaaS for pricing analytics and marketing execution with Tapjoy’s Interplay™ mobile engagement services, to move the needle on transparency and quality user acquisition for app marketers.

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Goodbye CPI, Hello RTP®

Posted by Maggie Solé on Aug 7, 2018 4:58:37 PM

We’re excited to announce the future of mobile user acquisition with the launch of Real-Time Pricing™ (RTP). Unlike the current fixed-rate CPI model, our latest tool allows mobile app marketers to pay a measurable cost for new users that’s directly linked to the value each user brings to their businesses. How? Our algorithms tap into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. It then calculates the optimal cost to pay based on user quality. The higher the ranking, the higher the payout. The lower the ranking, the lower the cost.

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Get Enlightened!

In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

This is an opportunity for you to get a view of how we and the whole mobile landscape makes it happen. Whether it’s the world of users, creatives, real-time processing, and analytics, this blog is meant to give you insight into it all.We provide a wide range of information about how mobile marketing works. Stay tuned!

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