Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We’ve created this guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.
The IDEAL vs. REAL Scenario
Most Entrepreneurs, VCs, and Accelerators from all around the globe agree on the ideal team needed to succeed with a Startup. Data shows that the number 1 cause of startup failure (besides the obvious 2: running out of cash and no market need) is not having the right team. Startups with a balanced founding team of 2-3 co-founders, one technical and one with a business background, succeed more often than others. The general perception is that founders need to be brilliant, technically and as leaders; one preferably with an MBA and the other one with a Master in Computer Science, and both should have already founded and exited at least one company. Besides just “founding” the company, these will be the Executive team that will take all the significant decisions, hence the importance of their level of competence.
ExchangeWire covers the official partnership between Winclap and Tapjoy, which provides a unique opportunity for advertisers. The partnership marries Winclap’s proprietary Real Time Pricing® SaaS for pricing analytics and marketing execution with Tapjoy’s Interplay™ mobile engagement services, to move the needle on transparency and quality user acquisition for app marketers.
We’re excited to announce the future of mobile user acquisition with the launch of Real-Time Pricing™ (RTP). Unlike the current fixed-rate CPI model, our latest tool allows mobile app marketers to pay a measurable cost for new users that’s directly linked to the value each user brings to their businesses. How? Our algorithms tap into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. It then calculates the optimal cost to pay based on user quality. The higher the ranking, the higher the payout. The lower the ranking, the lower the cost.