<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=214131859438636&amp;ev=PageView&amp;noscript=1">

Blog

Get a deep immerse in the
Mobile Ecosystem.

The Basics to Prevent App Fraud

Posted by Maggie Solé on Dec 12, 2018 4:01:00 PM
Maggie Solé
Find me on:

Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We’ve created this guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.

Always pass on what you have learned, Yoda said. In this paper we want to share the basics of fraud to bring a light on this huge problem. If you understand fraud, you can fight for fair & clean mobile ecosystem with us.

What is Install Hijacking?

The type of fraud uses a mobile malware to hijack attribution for an install. Install hijacking is a broad category that includes the "click injection" as outline below.

Install-Hijacking-Fraud-app-mobile

What is Click Spamming or Click Flooding?

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

– Yoda

 The Fraud Industry is growing every day, and more fraudsters are creating new technologies to avoid the fraud prevention tools. If you want to learn how you can prevent your mobile marketing campaign for having fraudulent installs contact our Growth team!

To learn more about fraud download the basics to Avoid Fraud One Sheet in the following link:

The Basics to Avoid Fraud

Or talk to our Growth Specialist to understand the latest trends and technologies to protect your campaigns.

Talk to a Winclap Specialist

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, fraud, App Fraud, Install Hijacking, Click Spamming, Click Flooding

We Love to Share!

In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

Get a 360° view of how we and the whole mobile app landscape makes it happen. Whether it’s the world of users, creatives, programmatic, social, search, and analytics, this blog is meant to give you insight into it all. We provide a wide range of information about how mobile marketing works. Stay tuned!

Subscribe Here

Recent Posts