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Winclap Blog

The Marketing Technology 
to Grow your App.

Programmatic Webinar In Spanish

Posted by Maggie Solé on Jun 24, 2019 1:22:15 PM

Programmatic On Demand Webinar: En este webinar Pía Balghera de Despegar y Ettiene Guébriant de Gazeus Games nos van a contar todo lo que tienes que saber para incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

My Kingdom for a Postback!

Posted by Rafael Kieling on Jun 11, 2019 11:17:23 AM

If you are an avid reader or just a theatre enthusiastic, you are probably recognizing where the title of this text comes from. Yeah, exactly! The play Richard III from Shakespeare. How the hell a play from the 17th century can be related to user acquisition? Take it easy, I’ll explain further on.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

The Basics to Prevent App Fraud

Posted by Maggie Solé on Dec 12, 2018 2:01:00 PM

Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We built The Basics to Avoid Fraud guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.

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Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, fraud, App Fraud, Install Hijacking, Click Spamming, Click Flooding

News! Siguiendo la pista de Winclap [Spanish]

Posted by Maggie Solé on May 8, 2018 2:38:00 PM

(Por Marcos Levisman / RdF) El emprendimiento basado en Córdoba -que fue creado por Gonzalo Olmedo Mariano Sáenz- ya cuenta con un equipo de 29 personas y oficinas en distintas partes del mundo. La expansión internacional a gran escala es el objetivo de Winclap y cada vez está más cerca.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, infonegocios

News! WinClap y el "precio justo" en publicidad digital [Spanish]

Posted by Maggie Solé on Mar 6, 2018 2:56:00 PM

El desarrollo “nacido y criado” en Córdoba apuesta a quintuplicar su facturación con “pricing” de medios. 

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, la voz del interior