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Mobile App Ecosystem.

Programmatic Webinar In Spanish

Posted by Maggie Solé on Jun 24, 2019 2:22:15 PM

Programmatic On Demand Webinar: En este webinar Pía Balghera de Despegar y Ettiene Guébriant de Gazeus Games nos van a contar todo lo que tienes que saber para incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

My Kingdom for a Postback!

Posted by Rafael Kieling on Jun 11, 2019 12:17:23 PM

If you are an avid reader or just a theatre enthusiastic, you are probably recognizing where the title of this text comes from. Yeah, exactly! The play Richard III from Shakespeare. How the hell a play from the 17th century can be related to user acquisition? Take it easy, I’ll explain further on.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

6,140 Mobile Apps Are Released Every Day: What’s Your Growth Plan?

Posted by Maggie Solé on Mar 1, 2019 11:40:19 AM

Every mobile app marketer needs users that engage with their app. As simply as it may sound, this is hard work.

There are different ways to attract users. One way is by having a high ranking in the app stores. If many people are downloading my app, this is because it is a good one right? To inch their way up, some marketers hire App Store Optimization (ASO) partners, advertise on social media or even through offline channels.

But all these routes comes at a cost. In the case of ASO, marketers that lack the funds or know-how to hire good partners can find themselves spending a fair amount of time manually optimizing the name, description, click-through and update rates of their apps in the hopes of achieving a higher billing. But with millions of apps to choose from, getting a top ranking, even within your own category is difficult at best.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, PLTV, growth plan, grow, data, media sources, Maggie Solé, strategy, marketing strategy, growth strategy

News! Siguiendo la pista de Winclap [Spanish]

Posted by Maggie Solé on May 8, 2018 3:38:00 PM

(Por Marcos Levisman / RdF) El emprendimiento basado en Córdoba -que fue creado por Gonzalo Olmedo Mariano Sáenz- ya cuenta con un equipo de 29 personas y oficinas en distintas partes del mundo. La expansión internacional a gran escala es el objetivo de Winclap y cada vez está más cerca.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, infonegocios

News! WinClap y el "precio justo" en publicidad digital [Spanish]

Posted by Maggie Solé on Mar 6, 2018 4:56:00 PM

El desarrollo “nacido y criado” en Córdoba apuesta a quintuplicar su facturación con “pricing” de medios. 

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, la voz del interior

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In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

Get a 360° view of how we and the whole mobile app landscape makes it happen. Whether it’s the world of users, creatives, programmatic, social, search, and analytics, this blog is meant to give you insight into it all. We provide a wide range of information about how mobile marketing works. Stay tuned!

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