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Rafael Kieling

Rafael Kieling
Rafa is one of the first Growth Managers at Winclap. He is very analytical and dedicated to his clients. He works very closely with Clients and Suppliers to check everything is working correctly.
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Recent Posts

My Kingdom for a Postback!

Posted by Rafael Kieling on Jun 11, 2019 12:17:23 PM

If you are an avid reader or just a theatre enthusiastic, you are probably recognizing where the title of this text comes from. Yeah, exactly! The play Richard III from Shakespeare. How the hell a play from the 17th century can be related to user acquisition? Take it easy, I’ll explain further on.

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The Tree of Growth

Posted by Rafael Kieling on Feb 11, 2019 5:17:00 PM

I’m a Growth Manager. Basically, I help clients grow their business by understanding the main goals of their app marketing campaigns and using my expertise to achieve them.  Every client is definitely unique. They have different strengths, weaknesses and even different ways to experience and benefit from mobile marketing. So I have to work closely in order to help them succeed.  

For that reason, I thought:  “Why not make a diagram of my daily management?” to clarify how I do it. In this way, I will see clearly the whole process and identify where I can work harder to improve my client's campaigns and add more value to it. 

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We Share Knowledge to help you Grow.

In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

This is an opportunity for you to get a view of how we and the whole mobile landscape makes it happen. Whether it’s the world of users, creatives, real-time processing, and analytics, this blog is meant to give you insight into it all. We provide a wide range of information about how mobile marketing works. Stay tuned!

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Recent Posts