<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=214131859438636&amp;ev=PageView&amp;noscript=1">

Blog

Get a Deep Immerse in the
Mobile App Ecosystem.

Programmatic Webinar In Spanish

Posted by Maggie Solé on Jun 24, 2019 2:22:15 PM

Programmatic On Demand Webinar: En este webinar Pía Balghera de Despegar y Ettiene Guébriant de Gazeus Games nos van a contar todo lo que tienes que saber para incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento.

Read More

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

My Kingdom for a Postback!

Posted by Rafael Kieling on Jun 11, 2019 12:17:23 PM

If you are an avid reader or just a theatre enthusiastic, you are probably recognizing where the title of this text comes from. Yeah, exactly! The play Richard III from Shakespeare. How the hell a play from the 17th century can be related to user acquisition? Take it easy, I’ll explain further on.

Read More

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

6,140 Mobile Apps Are Released Every Day: What’s Your Growth Plan?

Posted by Maggie Solé on Mar 1, 2019 11:40:19 AM

Every mobile app marketer needs users that engage with their app. As simply as it may sound, this is hard work.

There are different ways to attract users. One way is by having a high ranking in the app stores. If many people are downloading my app, this is because it is a good one right? To inch their way up, some marketers hire App Store Optimization (ASO) partners, advertise on social media or even through offline channels.

But all these routes comes at a cost. In the case of ASO, marketers that lack the funds or know-how to hire good partners can find themselves spending a fair amount of time manually optimizing the name, description, click-through and update rates of their apps in the hopes of achieving a higher billing. But with millions of apps to choose from, getting a top ranking, even within your own category is difficult at best.

Read More

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, PLTV, growth plan, grow, data, media sources, Maggie Solé, strategy, marketing strategy, growth strategy

The Tree of Growth

Posted by Rafael Kieling on Feb 11, 2019 5:17:00 PM

I’m a Growth Manager. Basically, I help clients grow their business by understanding the main goals of their app marketing campaigns and using my expertise to achieve them.  Every client is definitely unique. They have different strengths, weaknesses and even different ways to experience and benefit from mobile marketing. So I have to work closely in order to help them succeed.  

For that reason, I thought:  “Why not make a diagram of my daily management?” to clarify how I do it. In this way, I will see clearly the whole process and identify where I can work harder to improve my client's campaigns and add more value to it. 

Read More

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, quality

The Basics to Prevent App Fraud

Posted by Maggie Solé on Dec 12, 2018 4:01:00 PM

Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We built The Basics to Avoid Fraud guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.

Read More

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, fraud, App Fraud, Install Hijacking, Click Spamming, Click Flooding

Does your startup need another Executive?

Posted by Gonzalo Olmedo on Dec 3, 2018 1:16:07 PM

The IDEAL vs. REAL Scenario

Most Entrepreneurs, VCs, and Accelerators from all around the globe agree on the ideal team needed to succeed with a Startup. Data shows that the number 1 cause of startup failure (besides the obvious 2: running out of cash and no market need) is not having the right team. Startups with a balanced founding team of 2-3 co-founders, one technical and one with a business background, succeed more often than others. The general perception is that founders need to be brilliant, technically and as leaders; one preferably with an MBA and the other one with a Master in Computer Science, and both should have already founded and exited at least one company. Besides just “founding” the company, these will be the Executive team that will take all the significant decisions, hence the importance of their level of competence.

Read More

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google, CTO

Optimizing across your media channels

Posted by Maggie Solé on Oct 25, 2018 11:26:22 AM
Have you ever imagined a tool that can centralize all your marketing effortsmeasure the impact of your campaign across the different media channels and from this insights run and optimize your strategy in real- time?
 
Winclap  SaaS helps you scale by optimizing your media channels, your creatives and more.
Read More

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google

Empowering your Mobile Marketing Campaign

Posted by Maggie Solé on Oct 8, 2018 4:50:20 PM
 
Check this new Video with our CEO explaining how Winclap SaaS centralizes all this information in one single platform: RTP®.
Creating positive experiences for users is essential for developing successful marketing campaigns . Although sometimes it can turn out to become a complex job if you don’t optimize efficiently. 
Read More

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google, inmobi

News! Siguiendo la pista de Winclap [Spanish]

Posted by Maggie Solé on May 8, 2018 3:38:00 PM

(Por Marcos Levisman / RdF) El emprendimiento basado en Córdoba -que fue creado por Gonzalo Olmedo Mariano Sáenz- ya cuenta con un equipo de 29 personas y oficinas en distintas partes del mundo. La expansión internacional a gran escala es el objetivo de Winclap y cada vez está más cerca.

Read More

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, infonegocios

News! WinClap y el "precio justo" en publicidad digital [Spanish]

Posted by Maggie Solé on Mar 6, 2018 4:56:00 PM

El desarrollo “nacido y criado” en Córdoba apuesta a quintuplicar su facturación con “pricing” de medios. 

Read More

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, la voz del interior

We Love to Share!

In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

Get a 360° view of how we and the whole mobile app landscape makes it happen. Whether it’s the world of users, creatives, programmatic, social, search, and analytics, this blog is meant to give you insight into it all. We provide a wide range of information about how mobile marketing works. Stay tuned!

Subscribe Here

Recent Posts