Check this new Video with our CEO explaining how Winclap SaaS centralizes all this information in one single platform: RTP®.
Creating positive experiences for users is essential for developing successful marketing campaigns. Although sometimes it can turn out to become a complex job if you don’t optimize efficiently.
Every day, marketers work with many tech-partners obtaining millions of data to analyze. This makes very difficult to understand the real quality of the users they acquire. Analyze whether a campaign is performing better in one channel or another turns to be a complex job since each channel uses different pricing models, creative formats and management platforms.
RTP® is integrated to the main media channels such as Facebook, Google and the top Media Networks. Our technology manages different pricing models, infinite creative formats to optimize app campaigns in real-time. Its algorithm analyzes the main variables of those that respond to our clients’ needs and executes a fair price according to the quality of each user acquired.
Our team of RTP® Specialists work very closely with our clients throughout the entire process of their campaigns. They manage and optimize each media source running according to the key events of our clients' apps.
RTP® also deduces which creatives perform better based on the essential elements such as colors, images and backgrounds to give recommendations to our creative team and develop new pieces that fit these needs.
Today RTP® is helping our clients to sophisticate their marketing strategies, obtaining in some cases up to 60% budget savings.
Topics:
marketing,
user acquisition,
mobile,
Tapjoy,
Mariano Saenz,
app,
App Marketers,
Fair,
Clean,
software,
SaaS,
Winclap,
RTP,
Real Time Pricing,
marketing execution,
pricing analytics,
Advertisers,
Publishers,
Transparency,
Mobile Ecosystem,
Pricing Analysis,
Facebook,
unity,
vungle,
chartboost,
moloco,
quality,
google,
inmobi
