After years building tech and knowledge working with the top digital advertisers in multiple verticals, Winclap is opening their platform through a cloud based service that will enable Advertisers from all around the world to leverage from its AI tech. We've interviewed Gonzalo Olmedo, co-founder and CSO at Winclap, to learn better about where they're going with this launch and what they want to achieve.

M- So, what is this new technology you are launching to the market? G- We noticed that Marketing, specially Mobile Marketing, is a crowded space. There are multiple tools, media sources and agencies that create a chaotic operation management for enterprise CMOs. CMOs and Marketing teams need simplicity in their internal processes. Since costs of acquiring new users are growing and organic uplift multipliers are decreasing, they need to execute flawlessly, and more importantly, they need to take better decisions than their competitors.

Topics: marketing, user acquisition, mobile, Mobile Ecosystem, growth plan, growth strategy

Programmatic On Demand Webinar: En este webinar Pía Balghera de Despegar y Ettiene Guébriant de Gazeus Games nos van a contar todo lo que tienes que saber para incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento.

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback

Every mobile app marketer needs users that engage with their app. As simply as it may sound, this is hard work.

There are different ways to attract users. One way is by having a high ranking in the app stores. If many people are downloading my app, this is because it is a good one right? To inch their way up, some marketers hire App Store Optimization (ASO) partners, advertise on social media or even through offline channels.

But all these routes comes at a cost. In the case of ASO, marketers that lack the funds or know-how to hire good partners can find themselves spending a fair amount of time manually optimizing the name, description, click-through and update rates of their apps in the hopes of achieving a higher billing. But with millions of apps to choose from, getting a top ranking, even within your own category is difficult at best.

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, PLTV, growth plan, grow, data, media sources, Maggie Solé, strategy, marketing strategy, growth strategy

Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We built The Basics to Avoid Fraud guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, fraud, App Fraud, Install Hijacking, Click Spamming, Click Flooding

Have you ever imagined a tool that can centralize all your marketing efforts,  measure the impact of your campaign across the different media channels and from this insights run and optimize your strategy in real- time?

 

Winclap  SaaS helps you scale by optimizing your media channels, your creatives and more.

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google

 

Check this new Video with our CEO explaining how Winclap SaaS centralizes all this information in one single platform: RTP®.

Creating positive experiences for users is essential for developing successful marketing campaigns . Although sometimes it can turn out to become a complex job if you don’t optimize efficiently. 

Topics: marketing, user acquisition, mobile, Tapjoy, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, unity, vungle, chartboost, moloco, quality, google, inmobi

 

The Mobile App Ecosystem can be confusing sometimes. Today, app marketers work with lots of technology partners at the same time, obtaining millions of data insights to analyze. This makes it very hard to understand the real quality of the users they acquire. But before we talk about insights, l et's start from the basics. 

Topics: marketing, user acquisition, mobile, certification, certified, Tapjoy, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis

ExchangeWire covers the official partnership between Winclap and Tapjoy, which provides a unique opportunity for advertisers. The partnership marries Winclap’s proprietary Real Time Pricing® SaaS for pricing analytics and marketing execution with Tapjoy’s Interplay™ mobile engagement services, to move the needle on transparency and quality user acquisition for app marketers.

Topics: marketing, user acquisition, mobile, certification, certified, Tapjoy, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis

We’re excited to announce the future of mobile user acquisition with the launch of Real-Time Pricing™ (RTP). Unlike the current fixed-rate CPI model, our latest tool allows mobile app marketers to pay a measurable cost for new users that’s directly linked to the value each user brings to their businesses. How? Our algorithms tap into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. It then calculates the optimal cost to pay based on user quality. The higher the ranking, the higher the payout. The lower the ranking, the lower the cost.

Topics: marketing, user acquisition, mobile, certification, certified, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem

(Por Marcos Levisman / RdF) El emprendimiento basado en Córdoba -que fue creado por Gonzalo Olmedo y Mariano Sáenz- ya cuenta con un equipo de 29 personas y oficinas en distintas partes del mundo. La expansión internacional a gran escala es el objetivo de Winclap y cada vez está más cerca.

Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, infonegocios