<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=214131859438636&amp;ev=PageView&amp;noscript=1">


Get a Deep Immerse in the
Mobile Ecosystem.

Maggie Solé

Maggie Solé
Maggie is Head of Marketing & Communications at Winclap. She is passionate about Marketing, the evolution of technology and its impact on the human experience. She has over 10 years of experience in key marketing roles across a variety of leading multinational entertainment companies and over 5 years in the digital and mobile ad industry. Combining creativity and a strategic mindset, Maggie is strong about building brands' prestige and visibility through innovative strategies.
Find me on:

Recent Posts

6,140 Mobile Apps Are Released Every Day: What’s Your Growth Plan?

Posted by Maggie Solé on Mar 1, 2019 11:40:19 AM

Every mobile app marketer needs users that engage with their app. As simply as it may sound, this is hard work.

There are different ways to attract users. One way is by having a high ranking in the app stores. If many people are downloading my app, this is because it is a good one right? To inch their way up, some marketers hire App Store Optimization (ASO) partners, advertise on social media or even through offline channels.

But all these routes comes at a cost. In the case of ASO, marketers that lack the funds or know-how to hire good partners can find themselves spending a fair amount of time manually optimizing the name, description, click-through and update rates of their apps in the hopes of achieving a higher billing. But with millions of apps to choose from, getting a top ranking, even within your own category is difficult at best.

Read More

The Basics to Prevent App Fraud

Posted by Maggie Solé on Dec 12, 2018 4:01:00 PM

Mobile fraud is a serious issue that is impacting the entire mobile ecosystem. We believe education is the first step in getting rid of this issue for good. We’ve created this guide to help our partners identify, and get closer to solving this problem faced by all mobile companies.

Read More

Optimizing across your media channels

Posted by Maggie Solé on Oct 25, 2018 11:26:22 AM
Have you ever imagined a tool that can centralize all your marketing effortsmeasure the impact of your campaign across the different media channels and from this insights run and optimize your strategy in real- time?
Winclap  SaaS helps you scale by optimizing your media channels, your creatives and more.
Read More

Empowering your Mobile Marketing Campaign

Posted by Maggie Solé on Oct 8, 2018 4:50:20 PM
Check this new Video with our CEO explaining how Winclap SaaS centralizes all this information in one single platform: RTP®.
Creating positive experiences for users is essential for developing successful marketing campaigns . Although sometimes it can turn out to become a complex job if you don’t optimize efficiently. 
Read More

Finding the Right Mobile App Users

Posted by Maggie Solé on Oct 5, 2018 11:59:31 AM
The Mobile App Ecosystem can be confusing sometimes. Today, app marketers work with lots of technology partners at the same time, obtaining millions of data insights to analyze. This makes it very hard to understand the real quality of the users they acquire. But before we talk about insights, l et's start from the basics. 
Read More

Winclap Certified Partner Program: Welcome Tapjoy!

Posted by Maggie Solé on Aug 7, 2018 5:06:38 PM

ExchangeWire covers the official partnership between Winclap and Tapjoy, which provides a unique opportunity for advertisers. The partnership marries Winclap’s proprietary Real Time Pricing® SaaS for pricing analytics and marketing execution with Tapjoy’s Interplay™ mobile engagement services, to move the needle on transparency and quality user acquisition for app marketers.

Read More

Goodbye CPI, Hello RTP®

Posted by Maggie Solé on Aug 7, 2018 4:58:37 PM

We’re excited to announce the future of mobile user acquisition with the launch of Real-Time Pricing™ (RTP). Unlike the current fixed-rate CPI model, our latest tool allows mobile app marketers to pay a measurable cost for new users that’s directly linked to the value each user brings to their businesses. How? Our algorithms tap into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. It then calculates the optimal cost to pay based on user quality. The higher the ranking, the higher the payout. The lower the ranking, the lower the cost.

Read More

Get Enlightened!

We Share Knowledge to help you Grow.

In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

This is an opportunity for you to get a view of how we and the whole mobile landscape makes it happen. Whether it’s the world of users, creatives, real-time processing, and analytics, this blog is meant to give you insight into it all. We provide a wide range of information about how mobile marketing works. Stay tuned!

Subscribe Here

Recent Posts