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Winclap Blog

The Marketing Technology 
to Grow your App.

Finding the Right Mobile App Users

Posted by Maggie Solé on Oct 5, 2018 11:59:31 AM
 
The Mobile App Ecosystem can be confusing sometimes. Today, app marketers work with lots of technology partners at the same time, obtaining millions of data insights to analyze. This makes it very hard to understand the real quality of the users they acquire. But before we talk about insights, l et's start from the basics. 
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Topics: marketing, user acquisition, mobile, certification, certified, Tapjoy, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis

Winclap Certified Partner Program: Welcome Tapjoy!

Posted by Maggie Solé on Aug 7, 2018 5:06:38 PM

ExchangeWire covers the official partnership between Winclap and Tapjoy, which provides a unique opportunity for advertisers. The partnership marries Winclap’s proprietary Real Time Pricing® SaaS for pricing analytics and marketing execution with Tapjoy’s Interplay™ mobile engagement services, to move the needle on transparency and quality user acquisition for app marketers.

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Topics: marketing, user acquisition, mobile, certification, certified, Tapjoy, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis

Goodbye CPI, Hello RTP®

Posted by Maggie Solé on Aug 7, 2018 4:58:37 PM

We’re excited to announce the future of mobile user acquisition with the launch of Real-Time Pricing™ (RTP). Unlike the current fixed-rate CPI model, our latest tool allows mobile app marketers to pay a measurable cost for new users that’s directly linked to the value each user brings to their businesses. How? Our algorithms tap into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. It then calculates the optimal cost to pay based on user quality. The higher the ranking, the higher the payout. The lower the ranking, the lower the cost.

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Topics: marketing, user acquisition, mobile, certification, certified, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem

News! Siguiendo la pista de Winclap [Spanish]

Posted by Maggie Solé on May 8, 2018 3:38:00 PM

(Por Marcos Levisman / RdF) El emprendimiento basado en Córdoba -que fue creado por Gonzalo Olmedo Mariano Sáenz- ya cuenta con un equipo de 29 personas y oficinas en distintas partes del mundo. La expansión internacional a gran escala es el objetivo de Winclap y cada vez está más cerca.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, infonegocios

News! WinClap y el "precio justo" en publicidad digital [Spanish]

Posted by Maggie Solé on Mar 6, 2018 4:56:00 PM

El desarrollo “nacido y criado” en Córdoba apuesta a quintuplicar su facturación con “pricing” de medios. 

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, la voz del interior