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Mobile App Ecosystem.

Goodbye CPI, Hello RTP®

Posted by Maggie Solé on Aug 7, 2018 4:58:37 PM

We’re excited to announce the future of mobile user acquisition with the launch of Real-Time Pricing™ (RTP). Unlike the current fixed-rate CPI model, our latest tool allows mobile app marketers to pay a measurable cost for new users that’s directly linked to the value each user brings to their businesses. How? Our algorithms tap into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. It then calculates the optimal cost to pay based on user quality. The higher the ranking, the higher the payout. The lower the ranking, the lower the cost.

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Topics: marketing, user acquisition, mobile, certification, certified, Partner Program, Mariano Saenz, app, App Marketers, Fair, Clean, software, SaaS, Winclap, RTP, Real Time Pricing, marketing execution, pricing analytics, ExchangeWire, Advertisers, Publishers, Transparency, Mobile Ecosystem

News! Siguiendo la pista de Winclap [Spanish]

Posted by Maggie Solé on May 8, 2018 3:38:00 PM

(Por Marcos Levisman / RdF) El emprendimiento basado en Córdoba -que fue creado por Gonzalo Olmedo Mariano Sáenz- ya cuenta con un equipo de 29 personas y oficinas en distintas partes del mundo. La expansión internacional a gran escala es el objetivo de Winclap y cada vez está más cerca.

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, infonegocios

News! WinClap y el "precio justo" en publicidad digital [Spanish]

Posted by Maggie Solé on Mar 6, 2018 4:56:00 PM

El desarrollo “nacido y criado” en Córdoba apuesta a quintuplicar su facturación con “pricing” de medios. 

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Topics: marketing, user acquisition, mobile, app, App Marketers, Fair, Clean, software, SaaS, Winclap, Real Time Pricing, marketing execution, Advertisers, Publishers, Transparency, Mobile Ecosystem, Pricing Analysis, Facebook, quality, google, marketing strategy, fraud, client, liftoff, postback, la voz del interior

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In this blog, you'll find the "behind the scenes" of the mobile ecosystem to help you become a sophisticated marketer.

Get a 360° view of how we and the whole mobile app landscape makes it happen. Whether it’s the world of users, creatives, programmatic, social, search, and analytics, this blog is meant to give you insight into it all. We provide a wide range of information about how mobile marketing works. Stay tuned!

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