Client: OLX & Letgo
Industry Vertical: m-commerce
Summary & Challenge: OLX Group together with Letgo, operate a network of market-leading trading platforms in different countries. They help users buy and sell locally. Towards the end of 2017, the company sought to develop its UA strategy with active users in the European and Latam markets. For the purpose of understanding users’ behavior, managing and measuring different media partners’ quality, the client reached Winclap.
Learn how OLX & Letgo empowered their UA strategy in their target geos by understanding the real quality of their users after measuring more than 15 media sources and 20.000 Sub IDs with RTP®.
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