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Media is creativity

Media is creativity

We've all ever been in front of the TV, watching one of those notices should clearly be an inspiring message, but ends up causing the opposite. Surely you have also seen those banners that take the entire space of their screens offering something that is not nearly relevant. Worse even, those QR codes that usually appear in the subway intended to be scanned in the middle of the mess. 

The industry has a blind spot. There are too many experiences ending up different from intended results; the consequence is that these ideas end up communicating to the wrong person ...

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