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Internal public, the main ally of Marketing

Internal public, the main ally of Marketing

The world of marketing is huge. This planet not only includes advertising, economy, trade and business but also human resources, psychology and sociology.

Daily great efforts are made on the relationship with our external groups of interest; we design campaigns and strong plans for market research to impact on our sales, but the truth is that efforts will always be small if the company is limited only to shout promotions, benefits and values that in the experience and customer service are not enough.

The relationship marketing not only limits liability to the area of marketing, but also, includes key areas ...

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