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Media is creativity

Media is creativity

We've all ever been in front of the TV, watching one of those notices should clearly be an inspiring message, but ends up causing the opposite. Surely you have also seen those banners that take the entire space of their screens offering something that is not nearly relevant. Worse even, those QR codes that usually appear in the subway intended to be scanned in the middle of the mess. 

The industry has a blind spot. There are too many experiences ending up different from intended results; the consequence is that these ideas end up communicating to the wrong person ...

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How does your technology show up in the future of programmatic?

How does your technology show up in the future of programmatic?

Programmatic is the future of mobile advertising, empowering marketing companies to be more effective and powerful than ever before. The true promise of programmatic technology is in its unique key advantage for each business; programmatic system is a catalyst for change across the organization. The benefits will be different for every organization and the promise is the eye of the beholder. The industry is innovating at a rapid pace, and it’s now simple for traditional guaranteed media to be bought programmatically. 

For the vast majority of societys, that promise is tied to lowering the cost of media while optimizing that ...

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Programmatic and its pulse

Programmatic and its pulse

Programmatic Advertising is the algorithmic purchase and sale of advertising space in real time when technologies automate the buying, placement and optimisation of digital media inventory, in order to replace human-based methods.

The fact is that nowadays experts believe programmatic media will soon become the norm rather than the exception since the programmatic marketplace is filled with spiky peaks and valleys as CPMs rise and fall and as audiences ebb and flow.

DSPs, advertisers and publishers need to understand these variations in price, volume and user behavior, since this algotihmic will act on them.

CPMs rise at the end of months or quarters as ...

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5 easy tips to make your brand succeed on Instagram

5 easy tips to make your brand succeed on Instagram

With over 300 million monthly active users, Instagram is ruling the social media game right now. It is perfect to communicate short but yet very effective posts with a strong image support. It's also no news that several brands are taking advantage of how fast this social network is growing and they are having several benefits out of this. Having an Instagram profile is something that should totally be a must when it comes to your company`s social media plan and we are not talking only about branding and image development but about driving revenue too (yes, you ...

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