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4 things a Start Up should not do

4 things a Start Up should not do

To be or not to be an entrepreneur is something that almost everyone has wondered at least once in a lifetime. Who wouldn't love to be their own boss? But starting your own startup it's not a path covered only of joy and happiness. In fact, when starting your business we dare to say that you will have to go through a lot of frustrating situations.

In order to avoid you or someone you know drop everything before even starting, here are 4 common mistakes that you should totally avoid.

  • Not being willing to change: When starting with ...

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Media is creativity

Media is creativity

We've all ever been in front of the TV, watching one of those notices should clearly be an inspiring message, but ends up causing the opposite. Surely you have also seen those banners that take the entire space of their screens offering something that is not nearly relevant. Worse even, those QR codes that usually appear in the subway intended to be scanned in the middle of the mess. 

The industry has a blind spot. There are too many experiences ending up different from intended results; the consequence is that these ideas end up communicating to the wrong person ...

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Native advertising’s giant step into mobile marketing

Native advertising’s giant step into mobile marketing

Everyone knows, advertisers are to blame for bad innovative. It’s a traditional problem, not a mobile one. The ad blocking storm may even be a key driver in accelerating the move of publishers from their mobile websites to their own apps.

From our mobile-first perspective at WinClap, additional building locks for a solution to dated advertising units were already well a-going in the form of Native Ad, a format uniquely suitable to mobile. A common definition for “Native Advertising” is that whichmatches the look and feel of the host site. At its most creative, it mixes up seamlessly into the user experience ...

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While RTB is growing, is your mobile marketing going on?

While RTB is growing, is your mobile marketing going on?

Real-time bidding (RTB) is the fastest-growing mobile marketing tech. Joining these high-velocity jam for individual mobile ad impressions is a huge opportunity for tech-savvy mobile merchants.

RTB is the booming generation of targeted advertising: whereas more traditional ads offer demographic targeting, RTB exchanges set up individual user targeting. This, consecuently, unlocks unusual opportunities for more effectively engaging with customers.

According to Business Insider RTB market share of mobile advertising revenue will grow from 3% in 2013 to 30% in 2018 at a compound annual growth rate of 128%.

At the end of 2014 this predicted growth already appears to be ...

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Programmatic Trends for 2016

Programmatic Trends for 2016

prog_trends_2016.jpgIt's the beginning of a new year, and we still can  take advantage of the barrage of digital marketing trend pieces. Is in 2016 finally when marketing mobile will be materialized? Are brand budgets going to shift to programmatic once and for all?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However despite the huge opportunity that it promises, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. At the risk of appearing like more of the same, here's the RevJet take on what's developed in mobile and programmatic in 2015, and ...

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3 key topics to define who wins in 2016

3 key topics to define who wins in 2016

During 2015, one of the social media giants has been the reference point for mobile monetization progress.

Although public markets like to reference each company, they continue ignoring many of the real ad-tech problems in the industry. Digital advertising is still growing, but there are still many mistakes to learn from. Here are, three key topics from 2015 that will further define who wins in 2016:

  1. Market Quality
  2. Data and Ownership
  3. Demand Loaded Platforms
Before breaking down these three topics are needed some expectations and background. The value of mobile, ad servers, RTB or the SSP model is inmense. Also ...

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How does your technology show up in the future of programmatic?

How does your technology show up in the future of programmatic?

Programmatic is the future of mobile advertising, empowering marketing companies to be more effective and powerful than ever before. The true promise of programmatic technology is in its unique key advantage for each business; programmatic system is a catalyst for change across the organization. The benefits will be different for every organization and the promise is the eye of the beholder. The industry is innovating at a rapid pace, and it’s now simple for traditional guaranteed media to be bought programmatically. 

For the vast majority of societys, that promise is tied to lowering the cost of media while optimizing that ...

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WinClap's RTB!

WinClap's RTB!

The first decision to make is how you want your inventory to be monetized. While the strategies behind this might differ from one publisher to another, the two main approaches tend to be:

  1. Achieving the highest rate (CPC/CPM)
  2. Maximizing total revenue

WinClap's RTB Ad Exchange is the perfect first stop to succeed in achieving those two goals. In this platform we sale off your requests in a real-time environment, a solution that in many cases offers our publishers the most premium monetization possible. However, as you probably already know, high prices can over time lead to a lower ...

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WinClap: the true combination of data, apps and expertise

WinClap: the true combination of data, apps and expertise

Say goodbye to wasted media budgets, questionable results and dusky black box marketing programs. WinClap is a complete digital marketing solution that enables you to leverage your data, earn a measurable ROI on your investment and create new revenue streams. Our platform approach, focus on outcomes rather than audiences, combined with our specific expertise will transform the effectiveness of your campaigns across the entire customer lifecycle: 

  • Activate your database: Put your online and offline data to work across the full customer lifecycle by leveraging 1st, 2nd and 3rd party data, even offline transactional data.
  • Cross apps and devices:  ...

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Making programmatic marketing more creative

People don’t see algorithms, people see ads. Yet as the ad industry quickly moves toward an inevitable end state where the vast majority of media is transacted programmatically, something kind of important got left behind: creativity. The programmatic industry has spent the last 5 years focused almost entirely on targeting and efficiency, but that;s starting to change, for a unique reason: programmatic is fundamentally about optimizing toward outcomes, and creative has more influence on results than media does.

At the moment most creatives do not pay attention to programmatic, because they do not realize how important this is. To begin with ...

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