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Mobile Market increased by 95%

Mobile Market increased by 95%

The 8th edition of Mobile Marketing Study organized by IAB (Interactive Advertising Bureau) states that mobile penetration in people aged 16-65 years reached 94%.

The association of advertising marketing and digital communication in Spain conducted 1100 online interviews involving a "solid sample". 

The most relevant and useful conclusions for designing mobile marketing strategies are: 

- Young people are connected more on average, 3:50 hours per day.

- 9 out of 10 users reported having made a purchase via mobile.

- Mobile phones are used in the process of buying 82% for information.

- Most bought categories are fashion, leisure, travel and electronics ...

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