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5 steps to improve Internal PR

5 steps to improve Internal PR

In Public Relations we worry too much about how communicate externally. Everyone focus on PR pitch strategy, measurement, media and external audience. So much so that we usually forget about internal audience. The problem is that when we forget internal audience, we've inadvertently failed with 50% of our job.

Most fall into the same trap: we prioritize the external communications tactics in order to show our ROI and we forget about the importance of internal publics and its relationships. as with every marketing job, it’s important to know your audience. The point is: the most valuable component of a company is ...

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