The 8th edition of Mobile Marketing Study organized by IAB (Interactive Advertising Bureau) states that mobile penetration in people aged 16-65 years reached 94%.
The association of advertising marketing and digital communication in Spain conducted 1100 online interviews involving a "solid sample".
The most relevant and useful conclusions for designing mobile marketing strategies are:
- Young people are connected more on average, 3:50 hours per day.
- 9 out of 10 users reported having made a purchase via mobile.
- Mobile phones are used in the process of buying 82% for information.
- Most bought categories are fashion, leisure, travel and electronics ...