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The relevance of Content Marketing

The relevance of Content Marketing

Day by day, traditional marketing is less and less effective. Long ago, marketing strategies have changed. While some are obsolete, others are becoming useful. One of these tools highlighted in 2016 was Content Marketing.

Content Marketing is a rewarding commerce strategy, and because of its usefulness, all business should reap the benefits. A strategic marketing implement focused on creating and distributing rewarding, relevant, and consistent content to attract and retain a target audience. 

Unlike other forms of online marketing, content marketing relies on intercepting an existing customer need, as opposed to creating demand for a new need. It is used by ...

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Mobile Market increased by 95%

Mobile Market increased by 95%

The 8th edition of Mobile Marketing Study organized by IAB (Interactive Advertising Bureau) states that mobile penetration in people aged 16-65 years reached 94%.

The association of advertising marketing and digital communication in Spain conducted 1100 online interviews involving a "solid sample". 

The most relevant and useful conclusions for designing mobile marketing strategies are: 

- Young people are connected more on average, 3:50 hours per day.

- 9 out of 10 users reported having made a purchase via mobile.

- Mobile phones are used in the process of buying 82% for information.

- Most bought categories are fashion, leisure, travel and electronics ...

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5 steps to improve Internal PR

5 steps to improve Internal PR

In Public Relations we worry too much about how communicate externally. Everyone focus on PR pitch strategy, measurement, media and external audience. So much so that we usually forget about internal audience. The problem is that when we forget internal audience, we've inadvertently failed with 50% of our job.

Most fall into the same trap: we prioritize the external communications tactics in order to show our ROI and we forget about the importance of internal publics and its relationships. as with every marketing job, it’s important to know your audience. The point is: the most valuable component of a company is ...

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B2B must look beyond email marketing

B2B must look beyond email marketing

For the past years B2B marketers have been obsessed with marketing automation. More specifically, B2B marketers have relied heavily on email lead nurturing to help them address their key challenges, including an increasingly complex sales cycle, sophisticated buyers who complete 60% or more of their research and purchase decisions before reaching out to a sales person, and the need to deliver both a higher quantity as well as better quality of qualified leads to its sales team.

Marketing automation platforms are great, but the term “marketing automation” is a misnomer. Many of the so-called marketing automation platforms are, in reality ...

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5 advantages to start using RTB

5 advantages to start using RTB

What is Real Time Bidding? How does it work? Those are questions that sooner or later will come up to you in case you are planning to make your company enter the digital advertising world. To give you a general idea, RTB refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms. Thanks to RTB, people in charge of buying traffic don’t longer need to work directly with publishers to negotiate prices, now they decide ...

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Content marketing: 5 reasons why this strategic approach is a must

Content marketing: 5 reasons why this strategic approach is a must

Let's talk a little bit about content marketing by answering the very first question that comes up to our mind when discussing something new, what is Content marketing? Well the formal definition says that Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. Yes, it sounds beautiful and so are the results you can get out of this. To make it easier for you, we enlisted 5 reasons that perfectly describe why you should start doing some content marketing right away:

- It ...

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4 advantages of Yield managment (Number 4 is fantastic)

4 advantages of Yield managment (Number 4 is fantastic)

Greetings to our readers, specially those who love to stay tunned to the latest marketing trends.

In this post we are going to talk about Yield Managment, wich is not a new concept but it's gaining popularity nowadays. 

Before  we get ourselves into the advantages of this strategy, let´s define it first so we get a general idea. Yield managment gets together lots of concepts such as price, inventory, marketing and distribution channels.  The main philosophy of this strategy is based on understanding, anticipating and influencing customer behaviour in order to maximize profits. It involves strategic control of ...

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4 big brands that developed great mobile strategies

4 big brands that developed great mobile strategies

At this point there is no need to mention that mobile it´s not longer a trend but a must that´s changing the game at many levels. Not only is challenging companies to expand their reach but to develop their vision of the future. If you are looking for role models to get you into the idea of going mobile oriented, there a bunch of big names that already master this platform

1) Google:  Google’s recent mobile algorithm and AdWords announcements confirms what I said above: mobile is here to stay. The company’s latest algorithm update, named as ...

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Costumer Journey: A new “must” in marketing

Costumer Journey: A new “must” in marketing

Marketing has always been about customers and their needs but, as time goes by, countless tools to understand our public keep on appearing in order to make our business managment smarter. One of this tools is known as “Costumer Journey” and in case you never heard about it let me tell you a little bit about it. The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer ...

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Why companies need to increase their mobile ad budget right now

Why  companies need to increase their mobile ad budget right now

Now that we spoke about why mobile ad is the next big thing in marketing, let´s get more into the industry itself and understand why companies need to increase their mobile ad Budget for good. As we mentioned in previous posts, people spend an average of 3 hours a day looking at their mobile devices, and there is more mobile devices than people in the world (shocking, right?). So at this point, this fact truly represents a huge opportunity for companies to get right into every client´s brain and show then what they want to see.

Not convinced yet? Let ...

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