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The relevance of Content Marketing

The relevance of Content Marketing

Day by day, traditional marketing is less and less effective. Long ago, marketing strategies have changed. While some are obsolete, others are becoming useful. One of these tools highlighted in 2016 was Content Marketing.

Content Marketing is a rewarding commerce strategy, and because of its usefulness, all business should reap the benefits. A strategic marketing implement focused on creating and distributing rewarding, relevant, and consistent content to attract and retain a target audience. 

Unlike other forms of online marketing, content marketing relies on intercepting an existing customer need, as opposed to creating demand for a new need. It is used by ...

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5 steps to improve Internal PR

5 steps to improve Internal PR

In Public Relations we worry too much about how communicate externally. Everyone focus on PR pitch strategy, measurement, media and external audience. So much so that we usually forget about internal audience. The problem is that when we forget internal audience, we've inadvertently failed with 50% of our job.

Most fall into the same trap: we prioritize the external communications tactics in order to show our ROI and we forget about the importance of internal publics and its relationships. as with every marketing job, it’s important to know your audience. The point is: the most valuable component of a company is ...

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Internal public, the main ally of Marketing

Internal public, the main ally of Marketing

The world of marketing is huge. This planet not only includes advertising, economy, trade and business but also human resources, psychology and sociology.

Daily great efforts are made on the relationship with our external groups of interest; we design campaigns and strong plans for market research to impact on our sales, but the truth is that efforts will always be small if the company is limited only to shout promotions, benefits and values that in the experience and customer service are not enough.

The relationship marketing not only limits liability to the area of marketing, but also, includes key areas ...

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