• Español
  • Inglés

Media is creativity

Media is creativity

Media is creativity

We've all ever been in front of the TV, watching one of those notices should clearly be an inspiring message, but ends up causing the opposite. Surely you have also seen those banners that take the entire space of their screens offering something that is not nearly relevant. Worse even, those QR codes that usually appear in the subway intended to be scanned in the middle of the mess. 

The industry has a blind spot. There are too many experiences ending up different from intended results; the consequence is that these ideas end up communicating to the wrong person at the wrong time, and they usually end up transmitting even a different point of view.

The legacy of traditional agencies makes us think that creative thinking is divided into two. On the one hand, there are those who handle the pencil, while on the opposite side are the algorithms. These two cultures are often not understood with each other, and perhaps for that reason, often avoid talking to each other. Creative agencies think impressions without having in mind how they will live in the outside world. 

What we have to understand is that the media are not only the canvas for creative work; all this insight serves to guide the creative ideas and selection of appropriate channels for them. Means teams know each platform and format. They provide additional insight into the creative process, which is meant which format to use and why. They can also track and help optimize not only the media, but how they reacted to the creative work exposed them.

In most agencies, systematic thinkers are not considered creative and prevented from contributing to the ingenious process. That's why we need to create an environment where these people are considered equally creative. An environment where cultures are in a relationship of equality, systematic and narrative thinkers. At that point it is where the magic happens.

In history, whenever two seemingly conflicting cultures collide, creating the best space occurs. It's this time, let's get the most out of it!

 

From @RGA

 

 


Comments

No comments yet.

Post your comment

Pingbacks

Pingbacks are open.

Trackbacks

  1. why not find out more on 06/22/2016 12:48 a.m. #

    Media is creativity

  2. warehouse lighting sale toronto on 06/29/2016 8:31 a.m. #

    Media is creativity

  3. mouse click the up coming post on 06/29/2016 11:37 a.m. #

    Media is creativity

  4. electricianinessex.blogspot.com on 07/02/2016 12:36 p.m. #

    Media is creativity

  5. Via Traveling on 07/15/2016 1:20 a.m. #

    Media is creativity

  6. just click the following internet site on 07/15/2016 4:14 p.m. #

    Media is creativity

  7. please click the next document on 07/15/2016 4:16 p.m. #

    Media is creativity

  8. industrial roofing contractors sydney on 07/15/2016 4:31 p.m. #

    Media is creativity

  9. www.custom-men-Suits-sydney.Blogspot.com on 07/15/2016 4:33 p.m. #

    Media is creativity

  10. mouse click the following article on 07/19/2016 11:27 a.m. #

    Media is creativity

  11. t shirt press on 07/19/2016 2:21 p.m. #

    Media is creativity

  12. refresher driving lessons ottawa on 07/20/2016 8:17 a.m. #

    Media is creativity

  13. https://www.waterslidessandiego.wordpress.com/ on 07/20/2016 8:23 p.m. #

    Media is creativity

  14. relevant webpage on 07/21/2016 2:05 p.m. #

    Media is creativity

  15. slim fit suits sydney on 07/21/2016 7:31 p.m. #

    Media is creativity

  16. click here for more on 07/21/2016 8:11 p.m. #

    Media is creativity

  17. office cleaning jobs in canberra on 07/24/2016 12:26 p.m. #

    Media is creativity

  18. https://thekentang.blogspot.com on 07/25/2016 10:57 a.m. #

    Media is creativity

  19. www.deerplantt.tumblr.com on 07/25/2016 12:07 p.m. #

    Media is creativity

  20. Www.Thekentang.Blogspot.Com on 07/26/2016 10:17 a.m. #

    Media is creativity

  21. simply click the following internet site on 07/26/2016 12:55 p.m. #

    Media is creativity

  22. argonautacom.Blogspot.com on 07/26/2016 1:53 p.m. #

    Media is creativity

  23. Click Link on 08/09/2016 9:13 p.m. #

    Media is creativity

  24. check on 08/10/2016 11:16 a.m. #

    Media is creativity

  25. https://www.youtube.com/watch?v=6XF0XK86b2M on 08/11/2016 4:51 a.m. #

    Media is creativity

  26. simply click the following page on 08/11/2016 10:06 a.m. #

    Media is creativity

  27. Full Write-up on 08/13/2016 7:53 p.m. #

    Media is creativity

  28. please click the following internet site on 08/13/2016 8:49 p.m. #

    Media is creativity

  29. click the following internet site on 08/15/2016 3:41 p.m. #

    Media is creativity

  30. watch this video on 08/19/2016 8:54 p.m. #

    Media is creativity

  31. garage door repair near me on 08/19/2016 11:28 p.m. #

    Media is creativity

  32. Full Post on 08/20/2016 11:14 p.m. #

    Media is creativity

  33. resource for this article on 08/21/2016 5:13 a.m. #

    Media is creativity

  34. porno on 09/01/2016 6:04 a.m. #

    Media is creativity

  35. m.rokettube on 09/05/2016 10:09 p.m. #

    Media is creativity

  36. top fastpitch softball bats 2014 on 09/10/2016 5:31 a.m. #

    Media is creativity

  37. Gspot orgasm on 09/11/2016 3:31 a.m. #

    Media is creativity

  38. Luxury Sex Toys on 09/11/2016 4:45 p.m. #

    Media is creativity

  39. the best fastpitch softball bats on 09/12/2016 8:10 a.m. #

    Media is creativity

  40. british Condoms on 09/13/2016 1:54 a.m. #

    Media is creativity

  41. Adult turnkey on 09/13/2016 3:26 a.m. #

    Media is creativity

  42. agen sbobet on 09/15/2016 3:16 p.m. #

    Media is creativity

  43. please click the next website on 09/16/2016 1:34 p.m. #

    Media is creativity

  44. Read More Listed here on 09/16/2016 10:19 p.m. #

    Media is creativity

  45. garage door repair houston heights on 09/16/2016 11:42 p.m. #

    Media is creativity

  46. please click the next page on 09/17/2016 10:39 a.m. #

    Media is creativity

  47. simply click the up coming web site on 09/20/2016 4:50 p.m. #

    Media is creativity

  48. click through the up coming article on 09/23/2016 8:11 a.m. #

    Media is creativity

  49. clash royale cheats on 09/27/2016 11:25 p.m. #

    Media is creativity

  50. Anal on 10/11/2016 1:01 p.m. #

    Media is creativity

  51. chudai kahani on 10/17/2016 9:34 a.m. #

    Media is creativity

  52. http://detective-zakynthinos.net/ on 10/17/2016 9:55 p.m. #

    Media is creativity

  53. Webseite on 10/19/2016 9:28 p.m. #

    Media is creativity

  54. lenceria femenina victoria secret on 10/21/2016 2:34 a.m. #

    Media is creativity

  55. marble floor cleaning equipment on 10/29/2016 1:21 a.m. #

    Media is creativity

  56. click the up coming internet site on 11/08/2016 9:12 a.m. #

    Media is creativity

Trackback URL